Put a knot in it, pushing the knot towards the end of the braided portion. Add a knot in the other end as well.
Ta da! One braided tug toy. No sewing needed! (If you don't know how to braid, simply throw a knot in the cloth every so often for another version.)
You can make them as long or as short as you like. The one below is a longer version then the one shown above. You can also add more knots to the longer ones as well.
Tug is one of Jack very favorite games. I also keep one in my traveling training box. They are very useful for teaching fetch games, take it and give. The good news is that any kind of cloth works. Got an old pair of Jeans? The legs work great as a toy!! They are machine washable as well. I hope this sparks some fun for your own dogs. Enjoy!!